Questrade,

Questrade came to us at the onset of a new era. After being recognized as a fully-regulated Canadian bank, the business was reaching a broader audience—one with higher expectations for what a financial institution could offer. From experienced investors to those just getting started, Questrade aims to help people understand their options, make informed decisions, and find an edge across saving, investing, tracking, and spending.

We created a digital experience that does it all. Our team built a new website that transforms Questrade’s breadth of capabilities into a clear, credible, and compelling offering—all while making it easier than ever to get started. Financial products can be intimidating, especially for those encountering them for the first time. Our goal was to make Questrade easier to understand while preserving the details that make its offering unique.

We designed the website to make finance feel less like a barrier and more like an opportunity. Art direction introduces a warm perspective by reflecting an audience that is engaged, discerning, and invested in getting ahead. Photography adds a human dimension, while iconography turns complex choices into recognizable symbols.

The system adapts around the purpose of each page rather than forcing them all into the same template. Modules change shape, scale, and composition to create endless opportunities for emphasis. Together, these elements bring finance within reach by turning abstract numbers into something customers can see for themselves.

In the months following the new website’s launch, the experience contributed to a 17% reduction in monthly customer acquisition costs—meaning fewer marketing dollars were needed to bring visitors through the door and into funded accounts.

For Questrade, the website means more than a new look. It’s an experience built to support the ambitions of its business—an accredited bank empowering generations to come with the clarity and confidence to take control of their financial future.