Hims & Hers,
Moving healthcare toward access for all
Client:
Hims & Hers
Year:
2025
Role:
- Strategy
- Narrative
- Motion Design
- Creative Direction
- Health
- Technology
A motion system built on a simple truth: health has no boundaries
Removing Barriers expands what’s possible in healthcare
Remove Barriers is inspired by the insight that care rarely moves in straight lines. Zooming, layering, and revealing become tools to help people discover the possibilities of what’s possible in healthcare.
Motion Behavior: Remove Barriers
Show, Don’t Tell guides customers with confidence
By showing, rather than telling, each sequence finds itself as a helpful guide. Elements stack, shift, and unfold in rhythm, helping people move through complexity with ease and clarity.
Motion Behavior: Show, Don’t Tell
Human Connection meets people where they’re at
Health may be universal—but it’s never the same twice. The Hims & Hers motion system is built on the principle of Human Connection, allowing the brand to flex and meet people where they are. Real lives, real needs, and real moments of care.
Motion Behavior: Human Connection
Project description
Hims & Hers is the personal care brand that redefined how a generation talks about wellness—destigmatizing everything from hair loss and sexual health to anxiety and skincare. The brand blended clinical access with consumer design, meeting people where they already were: online, discreetly, and on their terms. In doing so, they pioneered a category and tone, that’s since been widely mimicked. But great brands don’t just lead. They evolve. The Hims & Hers team came to us to translate their identity into motion—shifting from static principles to a dynamic system that could carry their beliefs, mission, and value proposition forward. We began with a simple truth: health has no boundaries. Regardless of shape, size, age, or circumstance, every person deserves a partner they can trust—one that searches tirelessly for the best solution, leads with confidence, and communicates with transparency. This truth evolved into Access For All, the conceptual center of our motion system. It brings this idea to life through a system designed to remove barriers, build trust, and create connection. Where expanding shapes open new paths forward, guided transitions create clarity, and diverse elements come together to educate. Access For All is about shifting, turning, and flexing to meet people where they are—not where the healthcare system expects them to be. Our work with Hims & Hers turned a belief into behavior, designing a motion system that makes healthcare not just feel accessible, but actually be accessible.