Casa,

Taking care of the home takes effort. Upkeep, repair, managing the daily responsibilities of keeping house, can take time away from actually living a life within it. Casa saw an opportunity for intelligence to fill the gaps of maintenance and evolve the way we care for the home. Through a comprehensive home inventory, a network of vendors and home care professionals, readily-available concierge the Casa app helps relieve the burden of upkeep for homeowners. Not only in caring for the home, but also bringing to life that new paint job, or finally filling the flower beds in the front lawn–those projects that are hard to get around to. Casa came to us to help position them as leaders in making home care more autonomous so owners can focus on living and not doing. To truly define Casa’s role, we needed to orient the brand around the collective disposition towards home. Research revealed a clear and simple truth: people want their home to be a space for enjoyment, and always have. Our core concept emerged from this enduring truth. This notion to, make the home what it always should have been, offered Casa the creative territory to build their brand around a long-held sentiment and aspirational vision for what home can be. We needed to communicate a brand story that was both technical and emotional. One that could demonstrate the precision and innovation in the product offering as well as reassure homeowners that Casa exists for them. We built an identity system imbued with a sense of warmth and ease, what home should feel like. A wordmark with intentional curvature that communicates an inviting, yet assured disposition. A serif that is approachable and human, paired with a sans for more technical application, together offer a cohesive balance in typography. Illustrations spanning the emotive and precise bring an artfulness to the identity that recalls the feeling of art in the home. The digital experience became a showcase for the home intelligence features that make an app like Casa possible. The home should be a place for living, not getting bogged down by the hassle of maintenance, or the impossibility of finishing those home projects that make life more enjoyable. Casa is a brand that helps make home a better place to be.