Braintrust,

In this age of intelligence, those building AI benefit from support that helps evolve and advance the systems they develop. Braintrust helps teams build, test, and monitor AI applications—from tracking uptime and latency in LLMs to evaluating the quality, reliability, and performance of AI systems before they reach production. The team came to us for a rebrand that could reflect the value of their product as the company evolved into a new period of growth and public awareness.

There was a desire to bring a level of humanity to the brand without the human-washing that can be so prevalent in the industry. Our way in was a focus on intelligence both conceptually and literally.

The symbol we designed, derivative of the brain, was an exercise in balancing intelligence and a bold authority with an approachable feel; a symbol that had the impact to stand out and invite in. We brought the wordmark from lowercase, to title case, a subtle formality that signals a credibility in the space. The motion system, characterized by data-style visualizations, utilizes quick-paced movement as a means to communicate the rigour and agility of the product offering.

The outcome is a more assertive, confident, and credible brand equipped to solidify their stake in an industry moving at lightning speed.