Braintrust,

In this age of intelligence, those building AI benefit from support that helps evolve and advance the programs they develop. Braintrust is a platform that monitors AI system behavior to help AI teams better understand and improve their AI agents. The team came to us for a rebrand that could reflect the value of their product as the company evolved into a new period of growth and public awareness.

There was a desire to bring a level of humanity to the brand without the human-washing that can be so prevalent in the industry. Our way in was a focus on intelligence both conceptually and literally.

The symbol we designed, derivative of the brain, was an exercise in balancing intelligence and a bold authority with an approachable feel; a symbol that had the impact to standout and invite in. We brought the wordmark from lowercase, to title case, a subtle formality that signals a credibility in the space. The motion system, characterized by data-style visualizations, utilizes quick-paced movement as a means to communicate the rigour and agility of the product offering.

The outcome is a more assertive, confident, and credible brand equipped to solidify their stake in an industry moving at lightning speed.