Thom Browne,

Breaking the cycle of sameness with the definitive American fashion designer.

Client

Thom Browne

Year

2024

Project description

Fashion is historically an industry that appears to be boundary breaking from the outside, but can oftentimes be a repetitive cycle of sameness once you’ve had a peek behind the curtain. Over the last couple years, we’ve been a go to creative partner for the Thom Browne team, helping them reimagine the ways their new collections show up in real life and online, while maintaining a focus on standing out from the tropes and expectations placed on luxury brands. Whether it’s ditching runway for an intimate dinner party with friends and family, or celebrating the ultimate American holiday through a perfect balance of high and low fidelity campaign content, the nature of our ambitious teams coming together has written a new script for Fashion. Publications like GQ, Vogue, and Hollywood Reporter have acknowledged our work with Thom Browne, posing questions to the industry at large like “Should all fashion shows be dinner parties?” The results of our work with the renowned designer have created a shift in thinking, and have forced others to question what is possible outside of what we already know: A goal that is written down by many, but rarely accomplished.

Credits

  • Creative Direction & Content Production

    Thom Browne

  • MOUTHWASH Studio
  • Decor & Spatial Design
    Charlap Hyman & Herrero
  • MOUTHWASH Studio
  • Event Production
    Nian Fish
  • Event Photography

    Joshua Woods

  • Thomas Slack

  • Sean Davidson

  • Emma Louise Swanson

  • Chris Black

  • BFA

  • Event Videography

    Michele Foti

  • Printer

    Imprimerie du Marais

  • Florals

    Future Flowers NYC

  • Pocket Square Embroidery

    Shelby Walter

  • Teaser Cinematography
    Andrew Amine
  • Teaser Edit
    Jorge Hernandez
  • Teaser Colorist
    Jacob McKee
  • Teaser Photography

    Max Kutz

  • Special Thanks

    Hector Browne

  • The Commerce Inn