Thom Browne,

For New York Fashion Week 2024, we partnered with Thom Browne’s team to reimagine what it could look like for the brand to show up during one of the city’s busiest times of the year.

Inside a cozy West Village tavern, the renowned designer chose to celebrate his upcoming Spring 2025 collection amidst a close circle of friends & family. Alongside the Thom Browne team, we developed and executed a vision for spatial design, creative narrative, graphic design language, and content capture for the evening.

30 guests, with the likes of Martha Stewart, Leon Bridges, and Addison Rae took a seat at the Commerce Inn West Village where banquette tables and sweeping bench seats filled a curved dining room, transforming the space into a communal family gathering.

The evening embraced simplicity through a slower pace: a space illuminated by candle light, place settings with hand-done customizations to uniquely invite guests, and a specially crafted menu that created a shared language between the designer and chef. Complimenting it was the hum of conversation and laughter beneath a special musical performance led by St. Vincent, creating the perfect acoustic texture for the evening.

Each element of the experience heightened the maker’s mark: a clear sign that someone has cared for and labored over the details we’d normally miss.

A simple space filled beautifully…