Thom Browne,
Breaking the cycle of sameness with the definitive American fashion designer.
Client
Thom Browne
Year
2024
Role
- Creative Direction25
- Strategy23
- Design
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Project description
Fashion is historically an industry that appears to be boundary breaking from the outside, but can oftentimes be a repetitive cycle of sameness once you’ve had a peek behind the curtain. Over the last couple years, we’ve been a go to creative partner for the Thom Browne team, helping them reimagine the ways their new collections show up in real life and online, while maintaining a focus on standing out from the tropes and expectations placed on luxury brands. Whether it’s ditching runway for an intimate dinner party with friends and family, or celebrating the ultimate American holiday through a perfect balance of high and low fidelity campaign content, the nature of our ambitious teams coming together has written a new script for Fashion. Publications like GQ, Vogue, and Hollywood Reporter have acknowledged our work with Thom Browne, posing questions to the industry at large like “Should all fashion shows be dinner parties?” The results of our work with the renowned designer have created a shift in thinking, and have forced others to question what is possible outside of what we already know: A goal that is written down by many, but rarely accomplished.
Credits
- Creative Direction & Content Production
Thom Browne
- Creative Direction & Content ProductionMOUTHWASH Studio
- Decor & Spatial DesignCharlap Hyman & Herrero
- Decor & Spatial DesignMOUTHWASH Studio
- Event ProductionNian Fish
- Event Photography
Joshua Woods
- Event Photography
Thomas Slack
- Event Photography
Sean Davidson
- Event Photography
Emma Louise Swanson
- Event Photography
Chris Black
- Event Photography
BFA
- Event Videography
Michele Foti
- Printer
Imprimerie du Marais
- Florals
Future Flowers NYC
- Pocket Square Embroidery
Shelby Walter
- Teaser CinematographyAndrew Amine
- Teaser EditJorge Hernandez
- Teaser ColoristJacob McKee
- Teaser Photography
Max Kutz
- Special Thanks
Hector Browne
- Special Thanks
The Commerce Inn