Thom Browne,
A simple space filled beautifully during New York Fashion Week
Client
Thom Browne
Year
2024
Role
- Creative Direction25
- Strategy23
- Design
Project description
For New York Fashion Week 2024, we partnered with Thom Browne’s team to reimagine what it could look like for the brand to show up during one of the city’s busiest times of the year.
Inside a cozy West Village tavern, the renowned designer chose to celebrate his upcoming Spring 2025 collection amidst a close circle of friends & family. Alongside the Thom Browne team, we developed and executed a vision for spatial design, creative narrative, graphic design language, and content capture for the evening.
30 guests, with the likes of Martha Stewart, Leon Bridges, and Addison Rae took a seat at the Commerce Inn West Village where banquette tables and sweeping bench seats filled a curved dining room, transforming the space into a communal family gathering.
The evening embraced simplicity through a slower pace: a space illuminated by candle light, place settings with hand-done customizations to uniquely invite guests, and a specially crafted menu that created a shared language between the designer and chef. Complimenting it was the hum of conversation and laughter beneath a special musical performance led by St. Vincent, creating the perfect acoustic texture for the evening.
Each element of the experience heightened the maker’s mark: a clear sign that someone has cared for and labored over the details we’d normally miss.
A simple space filled beautifully…
Credits
- Creative Direction & Content Production
Thom Browne
- Creative Direction & Content ProductionMOUTHWASH Studio
- Decor & Spatial DesignCharlap Hyman & Herrero
- Decor & Spatial DesignMOUTHWASH Studio
- Event ProductionNian Fish
- Event Photography
Joshua Woods
- Event Photography
Thomas Slack
- Event Photography
Sean Davidson
- Event Photography
Emma Louise Swanson
- Event Photography
Chris Black
- Event Photography
BFA
- Event Videography
Michele Foti
- Printer
Imprimerie du Marais
- Florals
Future Flowers NYC
- Pocket Square Embroidery
Shelby Walter
- Teaser CinematographyAndrew Amine
- Teaser EditJorge Hernandez
- Teaser ColoristJacob McKee
- Teaser Photography
Max Kutz
- Special Thanks
Hector Browne
- Special Thanks
The Commerce Inn