Establishing key brand pillars to position AIR as a transformative leader across Technology and Fashion.
Nike Run Club
An ongoing strategic partnership that has resulted in shifts leading to increased acquisition, retention, and usability across a number of different initiatives.
Through the embrace of child-like wonder, we defined, refined, and helped launch Woset, makers of Creative Tools for endless imagination.
An ongoing creative and strategic partnership that led to a $100M acquisition by the world's most innovative healthcare company, Ro
A reinvented approach to always-on, evergreen content targeting consumers in the women's lifestyle segment, resulting in stronger Brand-Creator relationships and decreasing production costs by 6x.
Redefining MESURA as a catalyst for transformation by turning their focus away from results and instead, toward a model of thinking.
The Brand Identity
Established a pivotal brand shift, moving away from "inspiration," and instead toward "education" for the Graphic Design industry at large, resulting in a more useful and practical reason for The Brand Identity to be a recurring destination for designers.
Using Michel Foucault's theory on Heterotopic Spaces as a guiding principle for the future of VSCO products and experiences.
Statement of differentiation.
MOUTHWASH Research Center
MW.S announces MWRC, the research and development vertical of the studio, dedicating space to explore new territories within art, design, and technology.
Establishing a model of growth adoption, designating users as collectors and giving them the tools to build, maintain, and share their digital collections with colleagues.
Redefining what Android means to Gen-Z audiences by prioritizing connection through a socially native digital experience, sharing new product updates and why it matters for them.
With over 500 plastic-free products, we helped Re_ Grocery make it easier and more affordable to shop sustainably.
A trilingual approach to MV-LLC's portfolio, reflective of the team's origin, and their approach to contextual design in their architecture practice.
Intuitive product filtering system, showcasing care products on current mood and well-being, rather than traditional form and factor.
505 State Street
Brand Positioning and Narrative to help contextualize the role that new York's first all-electric skyscraper plays in the lives of its future tenants.
Nike Run Club
Strategic principles that redefined the global approach for Audio Guided Runs, resulting in a 40% increase in usage and +36% above benchmark in CTRs.
Rose Los Angeles
An ongoing digital partnership exploring educational opportunities through campaign pages, resulting in the fastest growing cannabis brand with +66% year-over-year growth, largely from direct to consumer sales.
Deveaux New York
Our work with the New York-based fashion house helped bridge the transition from their foundational approach of menswear into a collection of womenswear that marries luxury and utility.