The Brand Identity
Established a pivotal brand shift, moving away from "inspiration," and instead toward "education" for the Graphic Design industry at large, resulting in a more useful and practical reason for The Brand Identity to be a recurring destination for designers.
Rose Los Angeles
An ongoing digital partnership exploring educational opportunities through campaign pages, resulting in the fastest growing cannabis brand with +66% year-over-year growth, largely from direct to consumer sales.
![](https://cdn.sanity.io/images/ew1yzffi/production/b4340009cb9cea3db08fe66fd8cc529426b0cbd1-1977x1977.png?w=200&q=80&auto=format 200w, https://cdn.sanity.io/images/ew1yzffi/production/b4340009cb9cea3db08fe66fd8cc529426b0cbd1-1977x1977.png?w=400&q=80&auto=format 400w, https://cdn.sanity.io/images/ew1yzffi/production/b4340009cb9cea3db08fe66fd8cc529426b0cbd1-1977x1977.png?w=600&q=80&auto=format 600w, https://cdn.sanity.io/images/ew1yzffi/production/b4340009cb9cea3db08fe66fd8cc529426b0cbd1-1977x1977.png?w=800&q=80&auto=format 800w, https://cdn.sanity.io/images/ew1yzffi/production/b4340009cb9cea3db08fe66fd8cc529426b0cbd1-1977x1977.png?w=1000&q=80&auto=format 1000w, https://cdn.sanity.io/images/ew1yzffi/production/b4340009cb9cea3db08fe66fd8cc529426b0cbd1-1977x1977.png?w=1200&q=80&auto=format 1200w, https://cdn.sanity.io/images/ew1yzffi/production/b4340009cb9cea3db08fe66fd8cc529426b0cbd1-1977x1977.png?w=1400&q=80&auto=format 1400w, https://cdn.sanity.io/images/ew1yzffi/production/b4340009cb9cea3db08fe66fd8cc529426b0cbd1-1977x1977.png?w=1600&q=80&auto=format 1600w, https://cdn.sanity.io/images/ew1yzffi/production/b4340009cb9cea3db08fe66fd8cc529426b0cbd1-1977x1977.png?w=1800&q=80&auto=format 1800w)
Nike Run Club
An ongoing strategic partnership that has resulted in shifts leading to increased acquisition, retention, and usability across a number of different initiatives.
![](https://cdn.sanity.io/images/ew1yzffi/production/9a96d84b18f56530ee2c199da14b7dcb6101cd4c-1770x2211.png?w=200&q=80&auto=format 200w, https://cdn.sanity.io/images/ew1yzffi/production/9a96d84b18f56530ee2c199da14b7dcb6101cd4c-1770x2211.png?w=400&q=80&auto=format 400w, https://cdn.sanity.io/images/ew1yzffi/production/9a96d84b18f56530ee2c199da14b7dcb6101cd4c-1770x2211.png?w=600&q=80&auto=format 600w, https://cdn.sanity.io/images/ew1yzffi/production/9a96d84b18f56530ee2c199da14b7dcb6101cd4c-1770x2211.png?w=800&q=80&auto=format 800w, https://cdn.sanity.io/images/ew1yzffi/production/9a96d84b18f56530ee2c199da14b7dcb6101cd4c-1770x2211.png?w=1000&q=80&auto=format 1000w, https://cdn.sanity.io/images/ew1yzffi/production/9a96d84b18f56530ee2c199da14b7dcb6101cd4c-1770x2211.png?w=1200&q=80&auto=format 1200w, https://cdn.sanity.io/images/ew1yzffi/production/9a96d84b18f56530ee2c199da14b7dcb6101cd4c-1770x2211.png?w=1400&q=80&auto=format 1400w, https://cdn.sanity.io/images/ew1yzffi/production/9a96d84b18f56530ee2c199da14b7dcb6101cd4c-1770x2211.png?w=1600&q=80&auto=format 1600w, https://cdn.sanity.io/images/ew1yzffi/production/9a96d84b18f56530ee2c199da14b7dcb6101cd4c-1770x2211.png?w=1770&q=80&auto=format 1770w)
Marsoiller Villacorta
A trilingual approach to MV-LLC's portfolio, reflective of the team's origin, and their approach to contextual design in their architecture practice.
![](https://cdn.sanity.io/images/ew1yzffi/production/7b3bb1567a7813c096450c93380d8f7772f35f71-2127x2706.png?w=200&q=80&auto=format 200w, https://cdn.sanity.io/images/ew1yzffi/production/7b3bb1567a7813c096450c93380d8f7772f35f71-2127x2706.png?w=400&q=80&auto=format 400w, https://cdn.sanity.io/images/ew1yzffi/production/7b3bb1567a7813c096450c93380d8f7772f35f71-2127x2706.png?w=600&q=80&auto=format 600w, https://cdn.sanity.io/images/ew1yzffi/production/7b3bb1567a7813c096450c93380d8f7772f35f71-2127x2706.png?w=800&q=80&auto=format 800w, https://cdn.sanity.io/images/ew1yzffi/production/7b3bb1567a7813c096450c93380d8f7772f35f71-2127x2706.png?w=1000&q=80&auto=format 1000w, https://cdn.sanity.io/images/ew1yzffi/production/7b3bb1567a7813c096450c93380d8f7772f35f71-2127x2706.png?w=1200&q=80&auto=format 1200w, https://cdn.sanity.io/images/ew1yzffi/production/7b3bb1567a7813c096450c93380d8f7772f35f71-2127x2706.png?w=1400&q=80&auto=format 1400w, https://cdn.sanity.io/images/ew1yzffi/production/7b3bb1567a7813c096450c93380d8f7772f35f71-2127x2706.png?w=1600&q=80&auto=format 1600w, https://cdn.sanity.io/images/ew1yzffi/production/7b3bb1567a7813c096450c93380d8f7772f35f71-2127x2706.png?w=1800&q=80&auto=format 1800w)
Android
Redefining what Android means to Gen-Z audiences by prioritizing connection through a socially native digital experience, sharing new product updates and why it matters for them.
![](https://cdn.sanity.io/images/ew1yzffi/production/fa0fadbc6960bda50f7a91da966c5a34934b4a6d-2600x2600.png?w=200&q=80&auto=format 200w, https://cdn.sanity.io/images/ew1yzffi/production/fa0fadbc6960bda50f7a91da966c5a34934b4a6d-2600x2600.png?w=400&q=80&auto=format 400w, https://cdn.sanity.io/images/ew1yzffi/production/fa0fadbc6960bda50f7a91da966c5a34934b4a6d-2600x2600.png?w=600&q=80&auto=format 600w, https://cdn.sanity.io/images/ew1yzffi/production/fa0fadbc6960bda50f7a91da966c5a34934b4a6d-2600x2600.png?w=800&q=80&auto=format 800w, https://cdn.sanity.io/images/ew1yzffi/production/fa0fadbc6960bda50f7a91da966c5a34934b4a6d-2600x2600.png?w=1000&q=80&auto=format 1000w, https://cdn.sanity.io/images/ew1yzffi/production/fa0fadbc6960bda50f7a91da966c5a34934b4a6d-2600x2600.png?w=1200&q=80&auto=format 1200w, https://cdn.sanity.io/images/ew1yzffi/production/fa0fadbc6960bda50f7a91da966c5a34934b4a6d-2600x2600.png?w=1400&q=80&auto=format 1400w, https://cdn.sanity.io/images/ew1yzffi/production/fa0fadbc6960bda50f7a91da966c5a34934b4a6d-2600x2600.png?w=1600&q=80&auto=format 1600w, https://cdn.sanity.io/images/ew1yzffi/production/fa0fadbc6960bda50f7a91da966c5a34934b4a6d-2600x2600.png?w=1800&q=80&auto=format 1800w)
Dadi
An ongoing creative and strategic partnership that led to a $100M acquisition by the world's most innovative healthcare company, Ro
Woset
Through the embrace of child-like wonder, we defined, refined, and helped launch Woset, makers of Creative Tools for endless imagination.
![](https://cdn.sanity.io/images/ew1yzffi/production/e566df1947d3e051d46f09398ca56aeb8f6fca59-2392x2859.png?w=200&q=80&auto=format 200w, https://cdn.sanity.io/images/ew1yzffi/production/e566df1947d3e051d46f09398ca56aeb8f6fca59-2392x2859.png?w=400&q=80&auto=format 400w, https://cdn.sanity.io/images/ew1yzffi/production/e566df1947d3e051d46f09398ca56aeb8f6fca59-2392x2859.png?w=600&q=80&auto=format 600w, https://cdn.sanity.io/images/ew1yzffi/production/e566df1947d3e051d46f09398ca56aeb8f6fca59-2392x2859.png?w=800&q=80&auto=format 800w, https://cdn.sanity.io/images/ew1yzffi/production/e566df1947d3e051d46f09398ca56aeb8f6fca59-2392x2859.png?w=1000&q=80&auto=format 1000w, https://cdn.sanity.io/images/ew1yzffi/production/e566df1947d3e051d46f09398ca56aeb8f6fca59-2392x2859.png?w=1200&q=80&auto=format 1200w, https://cdn.sanity.io/images/ew1yzffi/production/e566df1947d3e051d46f09398ca56aeb8f6fca59-2392x2859.png?w=1400&q=80&auto=format 1400w, https://cdn.sanity.io/images/ew1yzffi/production/e566df1947d3e051d46f09398ca56aeb8f6fca59-2392x2859.png?w=1600&q=80&auto=format 1600w, https://cdn.sanity.io/images/ew1yzffi/production/e566df1947d3e051d46f09398ca56aeb8f6fca59-2392x2859.png?w=1800&q=80&auto=format 1800w)
Nike Run Club
Strategic principles that redefined the global approach for Audio Guided Runs, resulting in a 40% increase in usage and +36% above benchmark in CTRs.
Nike 2C
A reinvented approach to always-on, evergreen content targeting consumers in the women's lifestyle segment, resulting in stronger Brand-Creator relationships and decreasing production costs by 6x.
![](https://cdn.sanity.io/images/ew1yzffi/production/8f1a01e3ce38d16267c22bd96807067e4ac0649c-1880x1618.png?w=200&q=80&auto=format 200w, https://cdn.sanity.io/images/ew1yzffi/production/8f1a01e3ce38d16267c22bd96807067e4ac0649c-1880x1618.png?w=400&q=80&auto=format 400w, https://cdn.sanity.io/images/ew1yzffi/production/8f1a01e3ce38d16267c22bd96807067e4ac0649c-1880x1618.png?w=600&q=80&auto=format 600w, https://cdn.sanity.io/images/ew1yzffi/production/8f1a01e3ce38d16267c22bd96807067e4ac0649c-1880x1618.png?w=800&q=80&auto=format 800w, https://cdn.sanity.io/images/ew1yzffi/production/8f1a01e3ce38d16267c22bd96807067e4ac0649c-1880x1618.png?w=1000&q=80&auto=format 1000w, https://cdn.sanity.io/images/ew1yzffi/production/8f1a01e3ce38d16267c22bd96807067e4ac0649c-1880x1618.png?w=1200&q=80&auto=format 1200w, https://cdn.sanity.io/images/ew1yzffi/production/8f1a01e3ce38d16267c22bd96807067e4ac0649c-1880x1618.png?w=1400&q=80&auto=format 1400w, https://cdn.sanity.io/images/ew1yzffi/production/8f1a01e3ce38d16267c22bd96807067e4ac0649c-1880x1618.png?w=1600&q=80&auto=format 1600w, https://cdn.sanity.io/images/ew1yzffi/production/8f1a01e3ce38d16267c22bd96807067e4ac0649c-1880x1618.png?w=1800&q=80&auto=format 1800w)
OEM
Intuitive product filtering system, showcasing care products on current mood and well-being, rather than traditional form and factor.
Re_ Grocery
With over 500 plastic-free products, we helped Re_ Grocery make it easier and more affordable to shop sustainably.
![](https://cdn.sanity.io/images/ew1yzffi/production/837a77680db655d912296391c90e1f02283e7ef7-934x934.png?w=200&q=80&auto=format 200w, https://cdn.sanity.io/images/ew1yzffi/production/837a77680db655d912296391c90e1f02283e7ef7-934x934.png?w=400&q=80&auto=format 400w, https://cdn.sanity.io/images/ew1yzffi/production/837a77680db655d912296391c90e1f02283e7ef7-934x934.png?w=600&q=80&auto=format 600w, https://cdn.sanity.io/images/ew1yzffi/production/837a77680db655d912296391c90e1f02283e7ef7-934x934.png?w=800&q=80&auto=format 800w, https://cdn.sanity.io/images/ew1yzffi/production/837a77680db655d912296391c90e1f02283e7ef7-934x934.png?w=1200&q=80&auto=format 1200w, https://cdn.sanity.io/images/ew1yzffi/production/837a77680db655d912296391c90e1f02283e7ef7-934x934.png?w=1600&q=80&auto=format 1600w, https://cdn.sanity.io/images/ew1yzffi/production/837a77680db655d912296391c90e1f02283e7ef7-934x934.png?w=934&q=80&auto=format 934w)
505 State Street
Brand Positioning and Narrative to help contextualize the role that new York's first all-electric skyscraper plays in the lives of its future tenants.
Deveaux New York
Our work with the New York-based fashion house helped bridge the transition from their foundational approach of menswear into a collection of womenswear that marries luxury and utility.
![](https://cdn.sanity.io/images/ew1yzffi/production/82294f306dbce34702f934590b338caf96225ea2-1846x2306.png?w=200&q=80&auto=format 200w, https://cdn.sanity.io/images/ew1yzffi/production/82294f306dbce34702f934590b338caf96225ea2-1846x2306.png?w=400&q=80&auto=format 400w, https://cdn.sanity.io/images/ew1yzffi/production/82294f306dbce34702f934590b338caf96225ea2-1846x2306.png?w=600&q=80&auto=format 600w, https://cdn.sanity.io/images/ew1yzffi/production/82294f306dbce34702f934590b338caf96225ea2-1846x2306.png?w=800&q=80&auto=format 800w, https://cdn.sanity.io/images/ew1yzffi/production/82294f306dbce34702f934590b338caf96225ea2-1846x2306.png?w=1000&q=80&auto=format 1000w, https://cdn.sanity.io/images/ew1yzffi/production/82294f306dbce34702f934590b338caf96225ea2-1846x2306.png?w=1200&q=80&auto=format 1200w, https://cdn.sanity.io/images/ew1yzffi/production/82294f306dbce34702f934590b338caf96225ea2-1846x2306.png?w=1400&q=80&auto=format 1400w, https://cdn.sanity.io/images/ew1yzffi/production/82294f306dbce34702f934590b338caf96225ea2-1846x2306.png?w=1600&q=80&auto=format 1600w, https://cdn.sanity.io/images/ew1yzffi/production/82294f306dbce34702f934590b338caf96225ea2-1846x2306.png?w=1800&q=80&auto=format 1800w)
Mesura
Statement of differentiation.
VSCO
Using Michel Foucault's theory on Heterotopic Spaces as a guiding principle for the future of VSCO products and experiences.
![](https://cdn.sanity.io/images/ew1yzffi/production/0d9e00ee11dbe18f90bd03d3641818a403824587-3742x2662.png?w=200&q=80&auto=format 200w, https://cdn.sanity.io/images/ew1yzffi/production/0d9e00ee11dbe18f90bd03d3641818a403824587-3742x2662.png?w=400&q=80&auto=format 400w, https://cdn.sanity.io/images/ew1yzffi/production/0d9e00ee11dbe18f90bd03d3641818a403824587-3742x2662.png?w=600&q=80&auto=format 600w, https://cdn.sanity.io/images/ew1yzffi/production/0d9e00ee11dbe18f90bd03d3641818a403824587-3742x2662.png?w=800&q=80&auto=format 800w, https://cdn.sanity.io/images/ew1yzffi/production/0d9e00ee11dbe18f90bd03d3641818a403824587-3742x2662.png?w=1000&q=80&auto=format 1000w, https://cdn.sanity.io/images/ew1yzffi/production/0d9e00ee11dbe18f90bd03d3641818a403824587-3742x2662.png?w=1200&q=80&auto=format 1200w, https://cdn.sanity.io/images/ew1yzffi/production/0d9e00ee11dbe18f90bd03d3641818a403824587-3742x2662.png?w=1400&q=80&auto=format 1400w, https://cdn.sanity.io/images/ew1yzffi/production/0d9e00ee11dbe18f90bd03d3641818a403824587-3742x2662.png?w=1600&q=80&auto=format 1600w, https://cdn.sanity.io/images/ew1yzffi/production/0d9e00ee11dbe18f90bd03d3641818a403824587-3742x2662.png?w=1800&q=80&auto=format 1800w)
Mesura
Redefining MESURA as a catalyst for transformation by turning their focus away from results and instead, toward a model of thinking.
Gallery
Establishing a model of growth adoption, designating users as collectors and giving them the tools to build, maintain, and share their digital collections with colleagues.
![](https://cdn.sanity.io/images/ew1yzffi/production/59cc146447da2691ec65f2383fd990168603dfff-4114x2746.png?w=200&q=80&auto=format 200w, https://cdn.sanity.io/images/ew1yzffi/production/59cc146447da2691ec65f2383fd990168603dfff-4114x2746.png?w=400&q=80&auto=format 400w, https://cdn.sanity.io/images/ew1yzffi/production/59cc146447da2691ec65f2383fd990168603dfff-4114x2746.png?w=600&q=80&auto=format 600w, https://cdn.sanity.io/images/ew1yzffi/production/59cc146447da2691ec65f2383fd990168603dfff-4114x2746.png?w=800&q=80&auto=format 800w, https://cdn.sanity.io/images/ew1yzffi/production/59cc146447da2691ec65f2383fd990168603dfff-4114x2746.png?w=1000&q=80&auto=format 1000w, https://cdn.sanity.io/images/ew1yzffi/production/59cc146447da2691ec65f2383fd990168603dfff-4114x2746.png?w=1200&q=80&auto=format 1200w, https://cdn.sanity.io/images/ew1yzffi/production/59cc146447da2691ec65f2383fd990168603dfff-4114x2746.png?w=1400&q=80&auto=format 1400w, https://cdn.sanity.io/images/ew1yzffi/production/59cc146447da2691ec65f2383fd990168603dfff-4114x2746.png?w=1600&q=80&auto=format 1600w, https://cdn.sanity.io/images/ew1yzffi/production/59cc146447da2691ec65f2383fd990168603dfff-4114x2746.png?w=1800&q=80&auto=format 1800w)
Air Company
Establishing key brand pillars to position AIR as a transformative leader across Technology and Fashion.
![](https://cdn.sanity.io/images/ew1yzffi/production/334d4f8e4eedeaea42d10ced1f68a17dc24e646b-1137x1137.png?w=200&q=80&auto=format 200w, https://cdn.sanity.io/images/ew1yzffi/production/334d4f8e4eedeaea42d10ced1f68a17dc24e646b-1137x1137.png?w=400&q=80&auto=format 400w, https://cdn.sanity.io/images/ew1yzffi/production/334d4f8e4eedeaea42d10ced1f68a17dc24e646b-1137x1137.png?w=600&q=80&auto=format 600w, https://cdn.sanity.io/images/ew1yzffi/production/334d4f8e4eedeaea42d10ced1f68a17dc24e646b-1137x1137.png?w=800&q=80&auto=format 800w, https://cdn.sanity.io/images/ew1yzffi/production/334d4f8e4eedeaea42d10ced1f68a17dc24e646b-1137x1137.png?w=1000&q=80&auto=format 1000w, https://cdn.sanity.io/images/ew1yzffi/production/334d4f8e4eedeaea42d10ced1f68a17dc24e646b-1137x1137.png?w=1400&q=80&auto=format 1400w, https://cdn.sanity.io/images/ew1yzffi/production/334d4f8e4eedeaea42d10ced1f68a17dc24e646b-1137x1137.png?w=1800&q=80&auto=format 1800w, https://cdn.sanity.io/images/ew1yzffi/production/334d4f8e4eedeaea42d10ced1f68a17dc24e646b-1137x1137.png?w=1137&q=80&auto=format 1137w)
MOUTHWASH Research Center
MW.S announces MWRC, the research and development vertical of the studio, dedicating space to explore new territories within art, design, and technology.