Literary Sport,

Running has moved beyond the track. Once a solitary pursuit of speed and mileage, it now spans mindfulness, community, and culture. From meditative walks to social run clubs, the sport has found relevance across nearly every demographic and aesthetic.

But while the reasons we run have evolved, the way we talk about running hasn’t. Still rooted in race times and personal bests, Literary Sport enters the space with a different pace.

The label designs refined, purpose-built garments that invite interpretation. Less about peak performance, more about personal rhythm. Each silhouette is understated but intentional. Fabricated with care. Designed to meet the runner wherever they are.

During our partnership with the brand, we developed a visual identity and digital experience designed to challenge activewear conventions. The brand’s tension, between athletic form and literary spirit, became our foundation.

A sharp, geometric logomark draws from the structure of sport. Slightly extended letterspacing nods to the pause between breaths. At times, typography takes unorthodox turns—mirroring the poetic undercurrent behind the brand.

Online, the site balances function with feeling. Familiar e-commerce patterns are layered with unexpected moments: screengrabs beside studio lookbook shots, utilitarian PDP pages with editorial detail. It's an experience designed not just to sell, but to slow the scroll. To reward attention.

Literary Sport isn’t just a brand. It’s a provocation. An argument for meaning over measurement. A reminder that performance can be physical, emotional, or metaphorical. Since launch, Vogue, GQ, and The New York Times have all taken notice, proof that the brand is tapping into a cultural appetite for something different in the running space.

Something slower, more intentional. Less about chasing time, more about being in it.

In an industry that relies on defining what peak performance looks and feels like, Literary Sport enables us to discover that for ourselves; to discover what’s on the other side of our own effort.