OEM

Intuitive product filtering system, showcasing care products on current mood and well-being, rather than traditional form and factor.

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Mesura

Redefining MESURA as a catalyst for transformation by turning their focus away from results and instead, toward a model of thinking.

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Esme

Mesura

Statement of differentiation.

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The Brand Identity

Established a pivotal brand shift, moving away from "inspiration," and instead toward "education" for the Graphic Design industry at large, resulting in a more useful and practical reason for The Brand Identity to be a recurring destination for designers.

Marsoiller Villacorta

A trilingual approach to MV-LLC's portfolio, reflective of the team's origin, and their approach to contextual design in their architecture practice.

In 2022 we helped launch the Made by AIR campaign with Air Company.

Air Company

Establishing key brand pillars to position AIR as a transformative leader across Technology and Fashion.

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Mesura

Through the radical embrace of pursuing the unknown, we presented Mesura as a model for creativity, removing the limitations of existing solely as an architecture studio, and opening them up to new verticals in their business model.

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Ketone-IQ

Consumer perception research studies to reposition Ketone-IQ as high-performance energy.

Waka Shirt

VSCO

Using Michel Foucault's theory on Heterotopic Spaces as a guiding principle for the future of VSCO products and experiences.

In 2022 we helped launch the Made by AIR campaign with Air Company.

Waka Posters

Rose Los Angeles

An ongoing digital partnership exploring educational opportunities through campaign pages, resulting in the fastest growing cannabis brand with +66% year-over-year growth, largely from direct to consumer sales.

Re_ Grocery

With over 500 plastic-free products, we helped Re_ Grocery make it easier and more affordable to shop sustainably.

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MOUTHWASH Research Center

MW.S announces MWRC, the research and development vertical of the studio, dedicating space to explore new territories within art, design, and technology.

Dadi

An ongoing creative and strategic partnership that led to a $100M acquisition by the world's most innovative healthcare company, Ro

MV
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Nike 2C

A reinvented approach to always-on, evergreen content targeting consumers in the women's lifestyle segment, resulting in stronger Brand-Creator relationships and decreasing production costs by 6x.

Woset

Through the embrace of child-like wonder, we defined, refined, and helped launch Woset, makers of Creative Tools for endless imagination.

AW 1
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Sturdy

Android

Redefining what Android means to Gen-Z audiences by prioritizing connection through a socially native digital experience, sharing new product updates and why it matters for them.

Mesura

A framework for Mesura’s model for creativity. Solutions are met through a process of experimentation, allowing the studio to transcend the traditional limitations of an architecture practice.

Ketone-IQ

Foundational brand strategy and identity system to define what the next generation of energy looks, sounds, and feels like.

505 State Street

Brand Positioning and Narrative to help contextualize the role that new York's first all-electric skyscraper plays in the lives of its future tenants.

Nike Run Club

An ongoing strategic partnership that has resulted in shifts leading to increased acquisition, retention, and usability across a number of different initiatives.

Deveaux New York

Our work with the New York-based fashion house helped bridge the transition from their foundational approach of menswear into a collection of womenswear that marries luxury and utility.

Nike Run Club

Strategic principles that redefined the global approach for Audio Guided Runs, resulting in a 40% increase in usage and +36% above benchmark in CTRs.

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Gallery

Establishing a model of growth adoption, designating users as collectors and giving them the tools to build, maintain, and share their digital collections with colleagues.

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