Brand.ai,

Brand.ai is an operating system that synthesizes every fiber of your brand; from brand strategies and long-term business plans, to creative ideation and campaign executions. We partnered with the brand.ai team to answer a straightforward question: what does the future of Brand look like? How can we take brands out of static books and guidelines, instead giving them the intelligence and care they need to thrive over time? The partnership unfolded against this idea of living brands; brands that have the ability to adapt to their surroundings, to learn over time, and to remain consistent and true despite their shifting landscapes. The brand.ai symbol was developed and created through a custom tool we built, allowing the mark to become responsive and move on its own. From this core mark, we developed a library of symbols that show up across the brand ecosystem; proof the brand can evolve while remaining consistent to its core identity. The visual identity is reflective of the way the product itself operates: reactive, connected, always changing. As you spend time with the brand, the intention is that it feels like it’s growing and changing in real-time. The brand.ai website is no different. Whether it’s the dot com landing, where the symbol flexes and reacts to a constellation of imagery and media, or in smaller, playful moments like a navigational hovers; the brand is very clearly alive and responsive. The project is a testament to our growing need for brands to become aware of their surroundings. To evolve past traditional management, and into a new frontier altogether. With new technologies come a new standard of speed, efficiency, and intelligence across a number of industries and operations. Brands are no exception.